Monday, June 30, 2008

Two days ago, I emailed, asking about their not-so-subtle advertising campaign. So much for participatory consumerism. Read below.

My question:

Ticket Information:
Ticket #: 5415-5938975
Date Created: 6/28/2008 11:42 AM EST
Details: Original Email Information

Subject: Your ad on monster
Purpose: Feedback

Why does the cigarette look like a giant penis? Are you suggesting that smokers are obsessed with penises? So much for subtlety.

Their reply:

Thank you for taking the time to express your concerns about the EX® program. We take all feedback seriously, and we are always looking for ways to improve our program. As you know, when it comes to quitting smoking, what works for some people may not work for others. Thankfully, there are many resources available for people who want to quit. We encourage you to continue looking for the program that's right for you. When you're ready, we know you can make a change and become an ex-smoker.

We wish you all the best,

The EX® Team

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